What do I mean by “You need to “No!”“? Just a little introduction to frame you: UpSideUp is in business since 2011 and I have been doing a win-loss analysis for the last 3 years. I am happy to say that we close more than 2/3 of our business proposals and I hear many people in the business talking about much lower success rates. Well, lets see: Our prices are fair! Quality is generally very good! Innovation is always present! We never failed! We have good customer references!