Specialization versus Diversification in Business – a 2 step approach

Shall we evolve or keep the business as it is for a long time? This is a question we have easily answered along the past 6 years, without a shadow of a So, what needs to be done? We need to carefully understand what can be part of our core business and what cannot so we keep only the valid options (or almost valid at that first step). We were offered some partnerships for potentially interesting services as well as the distribution of some nice products that did not fit our mission and were miles away from our core, so we had to discard them. Now we just have some options – new business lines – that may fit our core business if, and some only if, we can adapt their communication to the marke


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